Saturday, 15 September 2012

National Brand Fabindia

About the company Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes.

Fabindia links over 40,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.

Fabindia promotes inclusive capitalism, through its unique COC (community owned companies) model.

 The COC model consists of companies, which act as value adding intermediaries, between rural producers and Fabindia.


These are owned, as the name suggests, by the communities they operate from; a minimum 26% shareholding of these companies is that of craft persons.

Fabindia's products are natural, craft based, contemporary, and affordable.

Awards

Fabindia was awarded ‘Best Retail Brand’ in 2004 by The Economic Times of India.

In 2004, Fabindia was featured as part of a CNBC special TV report on India.

In 2008 Fabindia was named one of India's Top Marketers by Business Today, India's leading business magazine.

In 2009 the company was featured as an example of Game-changers by BusinessWeek the international business magazine.

In 2010 the company has been recognized as one of the most innovative models by a Monitor-Business Today survey conducted across industry.

Philosophy:

Fabindia was founded with the strong belief that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfill the need to provide and sustain employment.

Fabindia blend indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers.

Our endeavor is to provide customers with hand crafted products which help support and encourage good craftsmanship.

Our products are sourced from all over India. Fabindia works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination.

The vision continues to be to maximize the handmade element in our products, whether it is handwoven textiles, hand block printing, hand embroidery or handcrafting home products.

The major portion of Fabindia’s product range is textile based. Non- textile introductions to this range are Home Products (introduced in October 2000), Organic Food Products (introduced in July 2004) & Fabindia’s range of authentic Personal care products (introduced in March 2006).

The textile-based product range includes ready-to-wear garments and accessories for men, women, teenagers and children; bed, bath, table and kitchen linen; floor coverings, upholstery fabric and curtains.

Cotton, silk, wool, grass, linen and jute are the basic fibres used. The Home Products range carries furniture, lighting, stationery, tableware, cane baskets and a selection of handcrafted utility items.

Fabindia Organics carries several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and herbs.

Fabindia's range of authentic Personal care products includes soaps, shampoos, hair oils, pure oils, moisturisers, body scrubs, face packs, hair conditioners & special skin care products.

Institutional Sales: Fabindia has a dedicated team of professionals to handle product customization and interior consulting for heritage hotels, resorts and corporate houses.

About the company Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes.



Fabindia links over 40,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.

Fabindia promotes inclusive capitalism, through its unique COC (community owned companies) model.



The COC model consists of companies, which act as value adding intermediaries, between rural producers and Fabindia.



These are owned, as the name suggests, by the communities they operate from; a minimum 26% shareholding of these companies is that of craft persons.



Fabindia's products are natural, craft based, contemporary, and affordable.


Philosophy:



Fabindia was founded with the strong belief that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfill the need to provide and sustain employment.



Fabindia blend indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers.



Our endeavor is to provide customers with hand crafted products which help support and encourage good craftsmanship.



Our products are sourced from all over India. Fabindia works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination.



The vision continues to be to maximize the handmade element in our products, whether it is handwoven textiles, hand block printing, hand embroidery or handcrafting home products.


Fabindia Products


The major portion of Fabindia’s product range is textile based. Non- textile introductions to this range are Home Products (introduced in October 2000), Organic Food Products (introduced in July 2004) & Fabindia’s range of authentic Personal care products (introduced in March 2006).

The textile-based product range includes ready-to-wear garments and accessories for men, women, teenagers and children; bed, bath, table and kitchen linen; floor coverings, upholstery fabric and curtains.

Cotton, silk, wool, grass, linen and jute are the basic fibres used. The Home Products range carries furniture, lighting, stationery, tableware, cane baskets and a selection of handcrafted utility items.

Fabindia Organics carries several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and herbs.

Fabindia's range of authentic Personal care products includes soaps, shampoos, hair oils, pure oils, moisturisers, body scrubs, face packs, hair conditioners & special skin care products.

Institutional Sales: Fabindia has a dedicated team of professionals to handle product customization and interior consulting for heritage hotels, resorts and corporate houses.

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