International Brand Reebok

About us
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories.

The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

REETONE

Reebok has recently launched a new collection of colourful trainers for women, labelled Reetone.

The idea behind the new footwear is that it will help tone women’s bums and legs with every step they take.

Reetone trainers should make working out more effective, as the producer promises that the EasyTone technology, used in the collection – will help improve muscle tone in the leg up to 28%.

Reebok’s vision:

Fulfilling Potential: Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of.

We all have the potential to do great things.

As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought un-reachable.

Reebok’s Mission

Always Challenge and Lead through Creativity: At Reebok, we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention.

Reebok creates products and marketing programs that reflect the brand’s unlimited creative potential.

Reebok’s positioning

Celebrate Individuality in Sport and Life: Reebok understands that people are, above all, unique. Reebok’s positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments.

Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness.

While some may call them crazy or eccentric, Reebok calls them visionary and original.

Reebok’s Purpose

To Empower Global Youth to Fulfill their Potential: Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand.

For two decades, Human Rights, through the Reebok Human Rights program, was the primary focus of this effort.

Reebok has expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives.

Reebok’s Brand Territory

Having Fun Staying in Shape: Having Fun Staying in Shape comes to life through a fun, bold, provocative manner expressed through fresh, eye catching imagery signed off with a unique 'Reeword.'

The tone and manner allows the consumer to look at sport and lifestyle through our lens of 'Ree.'